advertising

When business is good it pays to advertise; when it is bad you have got to advertise!

The Publicity Partnership isn't your standard advertising agency. All we care about is results. So whether you're looking to attract new customers, raise brand awareness or engage with new markets, we will create a compelling, cost-effective solution to help you achieve your goal in the most effective and most efficient way possible.

In order to gain the maximum impact the Publicity partnership will work very closely with each client to establish the best ways to reach their target market. Below is a brief outline of the processes that we go through to achieve this.

Advertising Objectives

Advertising objectives fall into three main categories:

1. To inform - e.g. tell customers about a new product
2. To persuade - e.g. encourage customers to switch to a different brand
3. To remind - e.g. remind buyers where to find a product

The Message

A successful advertising message should have the following characteristics:

1. Meaningful - customers should find the message relevant
2. Distinctive - capture the customer's attention
3. Believable - a difficult task, since research suggests most consumers doubt the truth of advertising in general

Deciding which Advertising Media to Use

The key factors in choosing the right media include:

1. Reach - what proportion of the target customers will be exposed to the advertising?
2. Frequency - how many times will the target customer be exposed to the advertising message?
3. Media Impact - where, if the target customer sees the message - will it have most impact?